Cookie Policy

Cookies are small text files that websites store on your browser or device when you visit them. They are standard tools used to ensure website functionality, remember language preferences, analyze platform performance, and customize marketing activities.

We classify the cookies used on our portal into the following compliance categories: • Strictly Necessary Cookies: Essential to enable basic portal navigation, efficiently load font styles and images, and securely process contact form submissions and job applications. They cannot be deactivated. • Performance and Analytics Cookies: Collect statistical and aggregated information about visitor numbers, traffic sources, most visited sections, and session duration. They help us measure and improve website technical performance. • Advertising and Remarketing Cookies: Used by third parties to build interest profiles and integrate with ad networks. They show you relevant ads related to quality assurance (QA) and automation services on other platforms.

At Smart Testing, we centrally manage all telemetry and conversion tags using Google Tag Manager (GTM). The following platforms are managed through GTM: • Google Analytics 4 (GA4): Analyzes user behavior and commercial lead conversion. • Google Ads: Tracks conversion attribution from search advertising. • Meta Pixel (Facebook): Tracks and measures conversions from Facebook and Instagram campaigns. • LinkedIn Insight Tag: Enables attribution and ad impact measurement for B2B corporate audiences on LinkedIn.

You can modify your browser settings to restrict, block, or delete cookies from the portal at any time. Most modern browsers allow you to change these preferences through their 'Settings', 'Privacy', or 'Security' menu. Please note that if you completely block necessary cookies, certain website functionalities, such as form submissions or the TaaS quote calculator, may experience technical errors.

Currently, the website uses analytical and marketing cookies as a standard for digital telemetry. As part of our commitment to international data privacy regulations, in a future update phase, we will implement a dynamic consent banner and a cookie preference center, allowing users to individually accept or reject each cookie category before activation.